LATA Challenge 100 is the LATA Foundation's annual fundraising challenge, bringing together the Latin American travel community to get active, raise vital funds, and celebrate the incredible destinations of Latin America.

From 1 August to 25 September 2026, participants will collectively journey the length of the Amazon River by walking, running, cycling or swimming. 

The challenge is simple: 100+ people complete 100+km each and raise £100+ each, with the goal of raising over £10,000 for community and conservation projects across Latin America. 

Open to individuals and teams of all abilities, LATA Challenge 100 promotes wellbeing, friendly competition and community spirit while making a lasting impact across the region.